Louisburg Ford Dashboard

VEGAS BABY!

2011-06-14T06:41:00.001-07:00

Louisburg Ford caps spotted in Vegas Baby! A group of happy Louisburg Ford customers took their caps with them to the pool! Stop in today to get your Louisburg Ford cap and show us where you wear it!

FORD ECOBOOST ENGINES: CONSERVING FUEL, ADDING SALES, ATTRRACTING NEW CUSTOMERS

2011-04-29T11:56:00.000-07:00

DEARBORN--The EcoBoost engine family isn't just giving some Ford vehicles a bump in fuel economy. The engines also are giving Ford sales a boost by attracting customers who had not previously considered a Ford brand product.

"EcoBoost is like having your cake and eating it, too," said Derrick Kuzak, Ford group vice president for Global Product Development. "The unmatched combination of responsive power with responsible fuel efficiency is attracting new customers to Ford showrooms."

EcoBoost pickup sales

Demand for the EcoBoost engine in the F-150 has increased each month since launch. One in every four Ford F-150 pickups sold during March was powered by a 3.5-liter EcoBoost V6. In April, EcoBoost F-150 sales are running at about 35 percent. In the F-150, the EcoBoost engine with its 365 horsepower and 420 lb-ft of torque provides best-in-class towing capacity of 11,300 lbs combined with up to 20 percent fuel economy savings. The 2011 F-150 EcoBoost carries an EPA rating of 16 mpg in the city and 22 mpg on the highway, making it the best combination of capability and efficiency among light duty full-sized pickups.

In addition, incoming F-150 orders reflect stong customer demand--currently running at over 40 percent mix--for the EcoBoost engine option.

Later this year, the first North American four-cylinder EcoBoost engine, a 237-horsepower 2.0-liter, will make its debut in the Explorer SUV and Edge CUV. Next year, the 2.0-liter EcoBoost engine will be available in the high-performance Focus ST. Ford is currently rolling out EcoBoost engines globally. EcoBoost is available in Europe for Mondeo, Galaxy, S-Max and C-Max, for example, and has just launched in Australia in Mondeo.

EcoBoost engines are fundamental to the Ford strategy of providing technologically advanced, high-output, smaller-displacement powertrains that deliver exceptional fuel economy and uncompromised performance for millions of drivers around the world. By 2013, Ford plans to produce up to 1.5 million EcoBoost engines globally in a wide variety of vehicles from small cars to trucks.

FORD COMMITS TO INVEST $400 MILLION, RETAIN JOBS IN KANSAS CITY TO SUPPORT VEHICLE PRODUCTION

2011-01-25T12:33:00.001-08:00

Ford commits to build a new vehicle at its Kansas City Assembly Plant in Missouri after current model Ford Escape production moves to the company's Louisville Assembly Plant and retooling of the Kansas City facility is completed.
Ford will invest $400 million in its Kansas City facility to upgrade the plant and accommodate production of the new vehicle, while retaining full-time employment of 3,750.
Based on the company's commitment to this investment level and job retention, the state of Missouri approved tax incentives that played a role in Ford's decision.

Kansas City, Mo., Jan. 18, 2011--Ford Motor Company today announced a further commitment to U.S. manufacturing with plans to build a new vehicle at its Kansas City Assembly Plant in Missouri after Ford Escape production moves to Ford's Louisville Assembly Plant and retooling of the Kansas City facility is complete.

Ford will invest $400 million in the Kansas City plant to install a new body shop, new tooling and other upgrades. In addition, the company has committed to retain 3,750 full-time jobs at the plant--consistent with current employment levels. This includes the positions required to assemble the Ford F-150, which will continue to be built at the facility on a separate line.

"This investment and promise of a new vehicle to be built in Kansas City reinforces Ford's commitment to U.S. manufacturing and American jobs," said Mark Fields, Ford president of The Americas. "Investing in our plants, products and people is critical to Ford's ability to compete with the best in the business. Ford is committed to doing everything it takes to work with its partners, including the United Auto Workers, to remain competitive."

Kansas City Assembly Plant is the fourth North American facility Ford is retooling for production of new vehicles that are at the heart of an increasingly balanced lineup of cars, trucks and utilities. The new vehicle planned for the plant will be announced at a later date.

In planning to secure Ford's future manufacturing presence in the state, Ford worked closely with Missouri Gov. Jay Nixon and the Missouri State Legislature in passage of the 2010 Missouri Manufacturing Jobs Act. This legislation provides tax incentives for certified automotive manufacturers that commit to new investments and job retention in Missouri and suppliers who create new jobs in the state.

"Today's announcement ensures that next-generation vehicles will be built right here in Missouri, by the best workforce in the country," said Nixon. "Last year, we came together to pass the Missouri Manufacturing Jobs Act to help our state compete for the production jobs of the future. That hard work paid off. For thousands of employees at Ford's Claycomo plant, and thousands more at suppliers across Missouri, this news is a big win. We'll be building the vehciles of the future right here in the Show-Me State."

Kansas City Assembly Plant opened in 1951 and has approximately 3,750 employees. It currently produces the best-selling Ford F-150 on one shift and the award-winning Ford Escape on three crews.

FORD TO EXPAND FUEL-SAVING START-STOP TECHNOLOGY FROM HYBRIDS TO CONVENTIONAL CARS, CROSSOVERS

2011-01-04T08:19:00.000-08:00

DEARBORN--Ford's popular fuel-saving technology that automatically shuts off the engine when the vehicle comes to a stop--a feature found today on the Ford Fusion Hybrid and Ford Escape Hybrid and some Ford cars in Europe--will soon be added to conventional cars, crossovers and SUV's in North America.

Ford's patented new Auto Start-Stop system for gasoline engines will improve fuel economy for most drivers by at least 4 percent. The gain can be as high as 10 percent for some drivers, depending on vehicle size and usage. It can also reduce tailpipe emissions to zero while the vehicle is stationary or waiting at a stoplight. Ford has more than 244 patents for its Auto Start-Stop technology and will showcase the feature on a concept in January at the North American International Auto Show.

Auto Start-Stop is the latest example of Ford moving aggressively to bring affordable advanced fuel-saving technologies to all customers. Ford has already introduced electric power steering, dual-clutch PowerShift six-speed transmissions and other fuel-saving features as part of the company's commitment to lead or be among the leaders in fuel economy in every segment.

Ford's global Auto Start-Stop technology is smooth, quiet and seamless, and it requires no changes to the driver's behavior. In city driving when the vehicle is stopped, the engine restarts the instant the driver's foot leaves the brake pedal. When the engine is off, all of the vehicle's accessories funtion normally.

"For the drive, Ford Auto Start-Stop provides extra fuel efficiency without inconvenience, as it works completely automatically," said Barb Samardzich, Ford vice president of Powertrain engineering. "And, just like in our hybrid vehicles, the heater and air conditioner work as normal so drivers will not sacrifice comfort."

The global rollout of Auto Start-Stop is under way in Europe. The system, designed to work on both gasoline and diesel engines, is standard on the ECOnetic models of the Ford Ka and Mondeo, and is launching now on Focus, C-MAX and Grand C-MAX. The fuel-saving system debuts in North America in 2012 and eventually will be offered in all Ford's global markets.

Many North American Ford customers are already familiar with Auto Start-Stop. A similar system has been installed on more than 170,000 gasoline-electric hybrid vehicles Ford has sold since 2004. Ford is the leading domestic producer of start-stop systems. In 2011, the version of Ford's Auto Start-Stop designed for gasoline-electric powertains will be on the Escape Hybrid and Fusion Hybrid as well as the Lincoln MKZ Hybrid.

"Many of the same Ford engineers who designed the Auto Start-Stop system used on Ford and Lincoln hybrids are developing the Auto Start-Stop system for non-hybrid vehicles that will be sold around the globe," said Samardzich.

When Auto Start-Stop debuts in North America, it will be available on gasoline-powered cars and sport utilities with either a manual or automatic transmission as well as vehicles that use Ford's patented dual-clutch six-speed automatic transmission.

Ford's aggressive move to direct-injection EcoBoost engines is one of the technologies that enable the Auto Start-Stop system to work seamlesly, Samardzich said. The direct-injection system, which sprays the exact amount of fuel delivery into the precise location in the combustion chamber, helps enable extremely fast engine starts, Samardzich explained. The system debuts on four-cylinder engines and will gradually be expanded to vehicles with V6 and V8 engines.

Auto Start-Stop does not require any additional vehicle maintenance. The system uses an enhanced 12-volt automobile battery and upgraded starter motor, said Birgit Sorgenfrei, program manager for Auto Start-Stop.

"Our hybrid owenrs tell us that start-stop is one of their favorite features," said Sorgenfrei. "When the engine is off, they know they are saving fuel and reducing emissions."

The system includes a light on the dash that alerts the driver when the engine is off and a special tachometer that moves the needle to a green zone when the engine is not running.

Ford engineers are making customer comfort a priority in engineering the system. A special electric pump keeps engine coolant circulating through the heater so drivers will stay warm in cold weather, Sorgenfrei said.

"Ford's start-stop techonolgy conserves fuel and eliminates emissions at every vehicle idle opportunity once customer comfort and convenience are assured--this is good for the environment," Sorgenfrei said.

Auto Start-Stop is just the latest in a long list of fuel-saving technologies Ford has brought to market in recent years.

Ford's industry-leading suite of fuel-saving technologies include:

EcoBoost engines, which combine turbocharging, direct injection and twin independent variable camshaft timing or Ti-VCT, with downsizing to deliver outstanding fuel economy without sacrificing performance.
Improved and highly fuel-efficient TDCi turbo-diesel engines in European models with low emissions and high levels of refinement
Electric power steering, which eliminates the engine-driven hydraulic pump, lines and fluid
Six-speed transmissions, which enable engines to run more efficiently by aleays selecting the best gear for fuel economy
PowerShift dual-clutch automatic transmission, which efficiently sends the engine's power through the transmission without relying on a torque converter or hydraulic pumps

In 2011, Ford will be the only manufacturer in North America to offer four vehicles that get 40 mpg or more. Those vehicles, the Ford Fiesta, Ford Focus, Ford Fusion Hybrid and Lincoln MKZ Hybrid, are part of a dozen vehicles leading their sales segments in fuel economy, a record no other manufacturer can match.

"Ford Auto Start-Stop works so fast and so seamlessly, most drivers won't even notice it is there, though they will notice the benefits in their lower fuel bills," Samardzich said.

2011 Explorer Safety--Strength, Technology and Innovation

2010-08-10T08:18:00.000-07:00

DEARBORN--The all-new 2011 Ford Explorer targets top safety ratings with a stiff unibody structure and a class-leading suite of active and passive safety features and technologies, plus another Ford safety innovation--the world's first second-row inflatable rear belts.

Rear seat passengers-often children or mature passengers-can be more vulnerable to head, chest and neck injuries. Ford's unique inflatable rear seat belts spread impact forces across more than five times the area than conventional seat belts, reducing pressure on the chest while helping to control head and neck motion. Belt comfort should also help increase usage rates. Studies show inflatable belts to be more comfortable for passengers due to padding.

From the boron front bumper beam through the hydroformed front frame rails and high-strength steel side-impact tubes, Explorer's rigid body structure is designed to provide robust protection for occupants. In the instance of a crash, these elements come together to protect Explorer driver and passengers inside a safety cage of strength.

Standard Explorer safety features include:

AdvanceTrac with RSC features Curve Control functionality to provide braking--optimized by each individual wheel.
Second-generation first-row airbags, side seat airbags
Belt-minder for driver and first-row passenger
Front-passenger sensing system
Energy-management system pretensionin for height-adjustable first-row seat belts
LATCH (Lower Anchors and Tethers for CHildren) system for outboard second row positions, for safely securing child safety seats
SOS Post-Crash Alert System
Safety Canopy side curtain airbags
Tire Pressure Monitoring System

Available Explorer safety features include:

Adaptive cruise control and collision warning with brake support
BLIS (Blind Spot Information System) with cross-traffic alert

2011 Ford Edge Officially has Top Fuel Economy and Best-in-Class Power

2010-07-15T13:10:00.001-07:00

DEARBORN--The 2011 Ford Edge now will officially offer the best fuel economy with the most power along with class-exclusive technology, dynamic design and improved craftsmanship.

The 2011 Ford Edge SEL and Limited, which account for about 80 percent of all Edge sales, are now EPA-estimated at 19 mpg city and 27 mpg highway (front-wheel drive), which is unsurpassed in each category. The new Edge is now 1 mpg better city and 2 mpg better highway--with even greater power. The standard 3.5-liter V6 engine produces 285 horsepower, best-in-class among V6 competitors and 20 more horsepower than the outgoing Edge.

"Providing class-leading fuel economy and power are two of many examples of the improved attributes customers will find in the 2011 Edge," said Elaine Bannon, Edge chief engineer. "The new Edge demonstrates how a refresh at Ford is much more than just a few tweaks. It's reworking all the elements, adding more content and improving the look and feel of the vehicle."

"The 2011 Ford Edge will deliver V6 horsepower and fuel economy the competition simply can't beat," said Amy Marentic, group marketing manager, Ford cars and CUV's. "With up to a 4 mpg advantage over the competition, Edge will give customers the best of both worlds by delivering an engaging, fun-to-drive experience without sacrificing fuel economy. Edge will deliver all this while continuing to provide customers bold, distinctive styling and revolutionary technology highlighted by the industry-first MyFord Touch system.

How 2011 Edge earned fuel economy leadership
Advanced engine technology, clever control strategies and a fuel-saving six-speed automatic transmission combine to create a powertrain that efficiently produces increased levels of power and performance with improved fuel economy. Next-generation tires are key as well.

Engineers and designers examined all aspects of the popular midsize crossover and optimized them piece by piece, system by system. This intensive approach to detail has paid dividends.

Ford improved in fuel economy more than any major automaker between 2004 and 2009, according to the EPA. The government agency rates Ford's combined car and truck fuel economy improvement at nearly 20 percent, almost double the next closest competitor.

"The key to performance gains and fuel economy with the 2011 Ford Edge is that we don't look at power and fuel economy as being mutually exclusive," said Mazen Hammoud, Edge Powertrain Calibrations manager. "Instead, we focus on optimizing every component, every system and every control in the powertrain for greater overall efficiency, enabling increased power and better performance."

Here's a quick look at some of the key reasons why the 2011 Edge delivers class-leading power and fuel economy:

Advanced Technology: New for 2011 is twin independent variable camshaft timing (Ti-VCT), which allows on-the-fly adjustment to the engine's airflow for maximum efficiency. This leads to better fuel economy--approximately a 3 to 4 percent improvement from this strategy alone.
New engine hardware: The 3.5-liter V6 for 2011 Edge adds piston-cooling jets and polished valvetrain buckets and combines them with an improved intake manifold and cylinder head with increased port flow to optimize the system as a whole. The piston-cooling jets spray oil on the underside of the pistons and enable faster oil warm-up and a higher compression ratio. The polished valevetrain buckets reduce friction, which in turn aids fuel economy and also improves durability (wear) of the cam and bucket tappet. The improved intake manifold and cylinder head optimizes engine airflow.
Lower idle speed: Engine idle speed was reduced from 620-600 rpm to save fuel.
Aerodynamic optimizations: Underbody shielding and tire spoilers were added to help create a more efficient aerodynamic shape. Also, the grille openings were optimized to reduce excess airflow to the engine compartment, thus reducing drag.
Fuel shutoff: The 2011 Edge employs an aggressive deceleration fuel shutoff control system, which shuts off the engine when the customer doesn't command engine torque--such as decelerating at freeway speeds.
Battery management system: The new Edge also uses smart charging. Normally the alternator continuously charges the battery, which wastes energy. Smart charging increases the alternator output when braking or decelerating, converting the vehicle's motion energy into electric energy without using additional fuel. The recovered energy then goes to recharge the battery so that it can be used later.
Electrical load shedding: This new feature shuts off devices if they are left on with the key in the accessory position. This saves battery life and keeps the battery from going dead, aiding reliable starts.
Reliable starts: The one-touch starting in the 2011 Edge enables starts of around seven-tenths of a second with precise fuel delivery for maximum fuel economy and minimal emissions.
New tires: Both the 2011 Edge SEL and Edge Limited add next-generation 18-inch tires. Just as the new powertrain produces increased power and better fuel economy, the new tires have been engineered to provide better performance and grip while also increasing fuel economy through improved construction and compound.

"The 2011 Ford Edge adds more power and performance with better fuel economy for a better customer experience," said Bannon.

Ford debuts new curve control technology

2010-06-29T07:06:00.000-07:00

Sensors help slow vehicle rounding a turn to rapidly
Alisa Priddle/The Detroit News

Dearborn--For anyone who has experienced that moment of panic from rounding an exit ramp too quickly, Ford Motor Co. is offering a safety solution.

The 2011 Ford Explorer--due later this year--has an upgraded electronic stability control system to better hug the road if a driver takes a curve too quickly. Ford demonstrated its curve control technology recently.

The technology, in development for 18 months, builds on the current stability control system, using the same sensors to monitor how much the driver wants to turn, versus how much the vehicle is actually turning. If the input data determines the driver won't make the turn safely, it can slow the vehicle 10 miles per hour in a second, by cutting engine torque and applying the brakes.

In the first demonstration, with stability control but no curve control, an Explorer taking a curve at 50 mph wiped out orange cones as the rear end skidded out. Test driver and engineer Dave Messih said in real life, the car would have been on the shoulder--a mistake that can result in a rollover. In the second demonstration, with curve technology engaged, Messih took the corner at the same speed and again kept his foot off the brake. The corrective technology braked and snapped the rear into place, executing the turn seamlessly. The sensation was dramatic but not jarring.

"We all like to think we're professional drivers and don't need this," said analyst Erich Merkle, president of Autoconomy in Grand Rapids. "Even good drivers in unfamiliar territory or in severe weather could benefit from this," he said. "Putting it in a family vehicle makes sense."

Take a curve quickly contributes to 50,000 crashes a year in the United States, said Pal Mascarenas, vice president of global product engineering.

Ford's curve control will be standard on the Explorer and will be added to 90 percent of Ford's light trucks and crossovers by 2015. Eventually, it will find its way to cars, but because their lower center of gravity makes them less likely to roll over, trucks are the initial priority, said Sue Cischke, group vice president of sustainability, environment and safety engineering.

Ford's system is unique, said Ali Jammoul, chief chassis engineer. There is little incremental cost; it was developed as part of continuous improvement of stability control and no additional hardware is required.

For 2011, the Explorer switches to a car-based vehicle. Curve control is one of a raft of safety features including inflatable rear seat belts, adaptive cruise control and blind spot and cross-traffic alerts.

In 2001, problems with Firestone tires contributed to a number of Explorer rollovers that led to regulations mandating stability control. For the new Explorer, "Ford is going way overboard on safety features," Merkle said.

Stock Quotes, Horoscopes and More Added to Ford SYNC Cloud-Based Services; No Extra Fees Attached

2010-06-01T14:01:00.000-07:00

DEARBORN--Horoscopes, stock quotes, movie listings and access to airlines, rental cars and hotels are just a voice command away for customers driving Ford, Lincoln and Mercury vehicles equipped with the SYNC app Traffic, Directions and Information (TDI).

And customers did not have to inquire, purchase or upgrade anything to get this whole new set of services. All that is needed is an active owner account on www.syncmyride.com.

"SYNC is helping us move at a faster pace and deliver the level of connectivity and access that consumers want," said Doug VanDagens, director, Ford Connected Services Organization. "Now, by leveraging the cloud, we continue to give our customers access to more and more services without having to touch the vehicle or inconvenience the owner with more subscription fees."

Ford expaneded SYNC TDI services to include stock quotes, entertainment, travel and movie categories, in addition to the already available traffic, directions, news and business search capabilities. The new services are provided by Microsoft Tellme, one of the many partners in Ford's cloud-based Service Delivery Network, which gives SYNC users the ability to use a simple Bluetooth-enabled cell phone to connect and voice request the information they want while in the car.

More features, no extra cost
Owners of SYNC-equipped 2010 and 2011 Ford, Lincoln and Mercury products will have immediate access to the enhanced TDI services.

"Current TDI users will hear a special announcement through SYNC the first time they call in, announcing stocks, movies, horoscopes and travel, and informing them that they have more choices," adds VanDagens.

When users say the "services" voice command, they can ask for "stocks," "horoscopes,""movies" or "travel," and follow the prompts. They can also create a personalized list of stocks and horoscopes to follow by visiting their account on www.syncmyride.com, clicking on the "Manage favorites" tab and adding their top picks.

In total, the new SYNC TDI categories offer the following options:

Stocks

Say a company name and receive real-time stock quotes
Request other specifics such as the high/low of the day, or a 52-week period, share volume, market cap and price-to-earnings (P/E) ratio

Horoscopes

Speak an astrological sign to hear the daily horoscope
Hear list of astrological signs

Movies

Search for movie theaters near customer's current location or provided city
Receive lists of new releases
Say a movie name and receive rating information, theater names where movies are playing
Request movie times at a location for today, tomorrow or the next day

Travel

Request to be directly connected to 150 airlines, the 50 largest hotel chains and the 11 largest rental car agencies---all in the U.S.

Q&A with Doug Scott, Ford Truck Marketing Manager

2010-05-28T06:55:00.000-07:00

By John Fossen

DEARBORN--The new 2011 Ford F-Series Super Duty is off to a fast start. About 3,700 new Super Duties were sold in April--more than double the number anticipated. Through April, F-Series' sales were up 30 percent, far outpacing the overall full-size pickup segment. Ford Truck Marketing Manager Doug Scott recently fielded questions about Ford trucks during a live chat on TheFordStory.com. Below are excerpts from those exchanges.

Q: Truck quality and performance are always major considerations. How is Ford continuing to stay ahead of the pack in this area, especially in the larger truck class?
A: Our watchword is continuous improvement in all aspects. We spend an incredible amount of time and effort analyzing customer survey feedback and conducting focus group discussions and face-to-face meetings, looking for opportunities to give our customers a better product. Additionally, at the manufacturing level, better design, CAD, CAE and a dedication to being the best have helped us achieve our current position of having the best quality in the industry. Obviously, you don't get to be the best-selling truck in America for 33 consecutive years if you aren't delivering a durable, reliable, high-quality product.

Q: I read the new Ford F-250 with the diesel engine was (averaging) 28 mgp. Is that possible?
A: The fuel economy on all models of the 2011 Super Duty is 18% better than the previous model. Some versions, such as the F-450, boast up to 40% improvement. Every day, we are hearing that customers are getting in the 20's. When we did our media drive in Arizona a few months ago, we had an 80 mile fuel economy challenge, and one journalist actually got over 34 mpg.

Q: When will we see a diesel engine in the F-150?
A: EcoBoost is going to deliver one of the main benefits offered by diesel--much improved fuel economy. In our other vehicle lines where EcoBoost is presently available, it is producing up to 20% better fuel economy.

Q: How do you feel about the new Chevy truck coming out?
A: Since they are upgrading the front suspension and the Duramax diesel, I expect that it will be a more formidable competitor than the 2010 Silverado HD. We're anxious to get our hands on one and really see what it can deliver.

Q: What are your thoughts about Chevy waiting until after Ford announced its (key performance and capability numbers) to announce theirs, trying to one-up you?
A: We are always looking to improve our F-Series products to better address the needs of our loyal customers. As we like to say around here--The Best Never Rest!

Q: I thought Dodge was bold to switch to coil springs for their 1500. What are your thoughts on that?
A: Bold, but not meeting the needs of the capability-oriented buyer who comprises the majority of today's full-size pickup customer. It shows up in their declining market share performance.

Q: Are there any plans to bring back the Lightning?
A: We're always evaluating market opportunities. Right now we're focused on maximizing our presence in 0ff-road performance with the F-150 SVT Raptor 6.2L V-8.

Q: The Raptor is a really nice looking truck. Are there any plans to make a four-door version?
A: Yes. We will offer an F-150 SVT Raptor SuperCrew for the 2011 model year.

Q: What does the future hold for the Ranger? Is a midsize truck possible?
A: No new news here. We will continue to offer the Ranger through the end of 2011.

2010-05-27T12:39:00.000-07:00

FORD vs. TOYOTA

Ford has quality Toyota can't beat!
Ford has earned more NHTSA five-star ratings than Toyota
Ford offers features such as SYNC, MyKey and EasyFuel capless filler, features Toyota doesn't offer
Ford Fusion automatic beats Toyota Camry fuel economy by two mpg highway.
2010 Ford Fusion is projected to holds its value better than the 2010 Toyota Camry

FORD vs. HONDA

Ford has quality Honda can't beat!
Ford has earned more NHTSA five-star ratings than Honda
Ford offers features such as SYNC, MyKey and EasyFuel capless filler, features Honda doesn't offer
Ford Fusion has better quality than Honda Accord and beats Accord fuel economy by three mpg highway

FORD vs. NISSAN

Ford has earned more NHTSA five-star ratings than Nissan
Ford offers features such as SYNC, MyKey and EasyFuel capless filler, features Nissan doesn't offer
Ford Fusion beats Nissan Altima fuel economy by two mpg highway

Ford Announces---Receive $1000 Extra for Your Import Trade-In

2010-02-04T08:22:00.001-08:00

Customers that currently own or lease a 1995 or newer Toyota, Honda, Lexus, Scion or Acura car, truck or SUV who trade-in or have a lease expiring by June 30, 2010 will receive $1,000 toward the pruchase or lease of an eligible new 2010 Ford car, truck or SUV. Call Louisburg Ford today for complete details, toll-free 1-877-901-4311.

Are You Protected?

2009-12-04T11:19:00.000-08:00

Do you have health insurance? What about homeowners or renter's insurance? If you answered yes to either of these questions you need to read on. People protect their body and they protect their home, but have YOU protected your second largest financial investment...your car? Sure, you have car insurance, but it only covers structural damage to your vehicle, like bumpers, moldings, sheet metal and the like. You need to be sure you protect your investment in your vehicle for mechanical issues, technology issues and other key components.

Did you know there is more technology in your vehicle today than what was sent to the moon in Apollo 11? As vehicles become more complex, the number of components and cost of repairs will continue to rise.

Whether you bought or leased (or are considering doing so) your quality Ford, Lincoln or Mercury vehicle, you want your ownership experience to be satisfying, pleasurable and as worry-free as possible. Ford offers four extended service plan options, that will give you the peace of mind you deserve.

Ford offers Extended Service Plans (ESP) to suit every driving, vehicle and budgetary need. Whether it is the Ford Powertrain, BaseCare, ExtraCare or PremiumCare, you can choose the range of coverage that's right for you based on your individual needs. There are a lot of extended service contracts to choose from, but there's only one Ford ESP! Ford ESP is a service contract that complements your factory limited warranty. It takes the worry out of your ownership experience, worrying about an unexpected repair bill, that is!

Don't spend another day without the comfort, security and peace of mind you deserve. Call Louisburg Ford toll-free 1-877-901-4311 to speak with a finance manager to find out which plan is right for you.

Why a Ford Extended Service Plan is Right for YOU?

Protection after the new vehicle limited warranty period expires
It is the only Extended Service Plan backed by Ford Motor Company
Combined with the manufacturer's limited warranty, it provides continuous, uninterrupted coverage
Limits the cost of covers repairs to the applicable deductible
Is transferable and can help increase resale value of your vehicle
Provides clear and comprehensive coverage options in multiple time and mileage combinations, allowing you to tailor a plan to meet YOUR needs
ONE Ford ESP-covered repair could end up offsetting the initial plan price, making it a smart investment
PEACE OF MIND!

A genuine Ford ESP allows you the ability to take your vehicle to any Ford, Lincoln or Mercury dealership in the USA...nationwide! Any dealer can access your coverage through the VIN of your vehicle. You will know that your vehicle will be worked on by only certified, factory trained Ford technicians using only Ford genuine parts.

Call now, you can't afford to wait! A Louisburg Ford finance manager will provide details and pricing, call toll-free 1-877-901-4311.

2009-12-01T07:06:00.000-08:00

FORD FUSION NAMED 2010 MOTOR TREND CAR OF THE YEAR

DEARBORN, Mich., Nov 17, 2009--The Ford Fusion-America's most fuel-efficient midsize sedan-today was named MOTOR TREND's 2010 Car of the Year. The award comes hot on the heels of Fusion setting record-breaking sales for 2009.

"Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers," said Angus MacKenzie, MOTOR TREND editor-in-chief. "The Fusion range has matured into a competitive roster of midsize sedans, able to compete with sales juggernauts such as the Toyota Camry and Honda Accord. It is no surprise the Fusion now ranks in the top 10 best-selling cars in America."

The prestigious award from MOTOR TREND comes at a time when Fusion sales are already at an all-time high, further positioning the vehicle as a formidable contender in the competitive midsize sedan market.

"The MOTOR TREND Car of the Year award is another testament of our commitment to delivering a world-class car lineup, " said Derrick Kuzak, group vice president, Ford Global Product Development, who accepted the golden calipers on behalf of the Ford team. "Whether it is the best-in-class fuel economy or quality unsurpassed by Toyota or Honda, the Fusion and Fusion Hybrid are clear evidence that Ford is serious about our car lineup."

To win the coveted Car of the Year award, Fusion out performed the competition--including the BMW 7 series and Mercedes-Benz E-class sedan--in six new categories: design achievement, engineering excellence, intended function, efficiency, safety and value.

"The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded," said MacKenzie. "The Fusion's combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges."

The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power; class-exclusive technologies, such as Blind Spot Information System (BLIS) and Ford SYNC; and more total passenger and luggage capacity than the Toyota Camry.

The Fusion lineup expanded in the 2010 model year to include all-new Hybrid and Sport models and a new selection of gas-powered engines--all paired with six-speed tranmissions--that deliver mroe horsepower and better fuel economy.
____________________
Visit Louisburg Ford today to test drive a new Fusion, The MOTOR TREND Car of the Year! Louisburg Ford is Kansas City's only Ford dealer selling vehicles at the hassle-free $50 over factory invoice pricing! Call toll-free 1-877-901-4311 to schedule an appointment today!

Is Your Vehicle Ready for Winter?

2009-11-20T08:09:00.001-08:00

Did you know wintertime is the most unfriendly time of the year to a vehicle. Temperatures drop making it harder for an engine to work properly. Salt can cause rust and gravel can pit paint. Potholes can damage wheels and tires.

In this time of duress there are services that can be done to "winterize" your vehicle.

Change the engine oil
Check the tire pressure
Inspect the belts and hoses
Inspect the wiper blades and wiper fluid
Check the battery
Check the antifreeze mixture
If equipped, make sure your vehicle's four-wheel drive system is working properly
Carry an emergency kit inside your vehicle

Call the award winning Louisburg Ford service department today toll-free 1-877-901-4311 to schedule an appointment! As the saying goes...an ounce of prevention is woth a pound of cure!

Louisburg Ford is the only Kansas City area dealer that sells vehicles at $50 over factory invoice price...don't spend hours negotiating a deal at other dealers...visit Louisburg Ford and get the lowest price right up front, NO HASSLE.

What's New at Louisburg Ford

2009-11-13T14:00:00.001-08:00

Louisburg Ford is among an elite group of Ford, Lincoln and Mercury dealerships to be recognized with The 2008 President's Award by Ford Motor Company. The prestigious award honors dealerships that have excelled in automotive retailing by providing exceptional customer service and satisfaction as reported by the customers themselves.

The prestige of award is that only 408 of more than 4,000 dealerships nationwide receive this significant honor. Louisburg Ford has been a recipient seven times since 1979 and the last four consecutive years.

If you are new to the Louisburg Ford family we look forward to a long relationship. If you have not come in ot visit please take the time to stop by and say "Hi." We look forward to the opportunity to welcome you to our family of satisfied customers and make a new friend.

Click here to read what our customers are saying about us.

Louisburg Ford is the home of $50 over factory invoice pricing! Louisburg Ford is the only dealer in the Kansas City Metro selling vehicles at the no hassle, no haggle $50 over factory invoice price AND we pass along all the applicable rebates.

Don't spend hours negotiating a deal at another dealership, come to Louisburg Ford and experience the difference.

Ford Tops Safe Car List with 16 Vehicles

2008-11-25T07:25:00.000-08:00

Ken Thomas / Associated Press

WASHINGTON -- The insurance industry designated dozens of new cars and trucks, led by Ford Motor Co. and its Volvo subsidiary, to its annual list of the safest vehicles Tuesday, helped by the increased use of anti-rollover technology.

Ford and Volvo had 16 vehicles in the 2009 model year on the Insurance Institute for Highway Safety's list of the safest new cars, followed by Honda Motor Co. with 13 vehicles.

Seventy-two cars, trucks and SUVs received the top safety pick designation for 2009, more than double the number of vehicles in the 2008 model year and three times the number in 2007.
"The sheer number of this year's winners indicates that automakers have made huge strides to improve crash protection," said Institute president Adrian Lund.

The selected vehicles are the best in protecting people in front, side and rear crash tests based on institute evaluations during the year. The vehicles are required to have electronic stability control, or ESC, to qualify for the award.

IIHS said electronic stability control is now standard equipment on virtually all new SUVs and three-quarters of passenger cars for the 2009 model year. ESC is standard on more than one-third of 2009 pickups.

Ford was led by the Ford Fusion and Mercury Milan midsize cars with optional ESC; the Ford F-150 pickup, Ford Edge and Ford Flex midsize sport utility vehicles; and the Ford Escape and Mercury Mariner small SUVs. The list also included the Mazda Tribute, which has the same underpinnings as the Escape and Mariner.

Ford CEO Alan Mulally argued last week in Washington that the automaker had made safety strides when he testified along with other Big Three executives seeking massive government aid.
"Every year, we're going to improve the quality, we're going to improve the fuel efficiency, we're going to improve the safety, and we're going to keep improving the productivity so we can offer the consumer the very best value," Mulally told a House committee.

Honda and its Acura unit had vehicles in nearly every category, including top-sellers such as the Honda Accord; the Honda Civic 4-door with optional ESC; and the Acura MDX and RDX midsize SUVs; and the Honda Fit with optional ESC. The Fit is the first mini-car to earn the safety award.

Volkswagen AG and its Audi brand had nine vehicles on the list, including the Volkswagen Jetta and Passat and the Audi A3, A4 and A6.

General Motors Corp. and Toyota Motor Corp. both had eight vehicles on the list. GM's included the Cadillac CTS and the Buick Enclave, Chevrolet Traverse, GMC Acadia and Saturn Outlook large SUVs.

Toyota's top performers were the Toyota Corolla with optional ESC, Toyota RAV4, Toyota Tacoma, Toyota Tundra and Scion xB.

Using the awards, consumers can compare vehicles without having to review results from multiple tests. Automakers pay close attention to the institute's findings and frequently note positive ratings in television commercials.

The institute has advocated for an early adoption of anti-rollover technology such as ESC ahead of a government requirement for the systems by the 2012 model year.
Electronic stability control senses when a driver may lose control and automatically applies brakes to individual wheels to keep the vehicle stable and avoid a rollover. It helps motorists avoid skidding across icy or slick roads or keep control when swerving to avoid an unexpected object in the road.

IIHS said Chrysler LLC was the only major automaker that did not receive a single award. They said Chrysler could have picked up five awards if the head restraints had been improved in the Dodge Avenger and Chrysler Sebring, the Sebring convertible and the Dodge Grand Caravan and Chrysler Town and Country.

Chrysler spokesman Cole Quinnell said he could not comment on whether the head restraints might be upgraded in the future. He said Chrysler vehicles are equipped with a variety of safety features and the institute's results "are just one of the sources of information about a vehicle's crash performance."

In the market for a new car---try a Ford Certified Pre-Owned Vehicle!

2008-10-30T13:02:00.001-07:00

When shopping for a quality pre-owned vehicle keep Louisburg Ford in mind. Not only do we stock quality pre-owned vehicles we have several Ford Certified Pre-Owned cars and trucks.

Why buy a Ford Certified Pre-Owned Vehicle?

The Ford Certified Pre-Owned Program takes the risk out of buying a previously owned vehicle. Driving a Ford CPO vehicles means driving with knowledge and confidence that the vehicle you purchased has been throughly inspected and comes with manufactur-backed limited warranty coverage.

Before you hit the road in a Certified Pre-Owned Ford vehicle, we put every car, truck and SUV to the test. Only the vehicles that pass our 169-point inspection become Ford Certified Pre-Owned vehicles.

In addition to peace of mind, each Ford Certified Pre-Owned vehicle comes with these benefits:

Warranty: In addition to a 3-month/3,ooo mile Comprehensive Limited Warranty, every Ford CPO vehicle also comes with a 6-year/100,000 mile Powertrain Limited Warranty.

169-Point Inspection: Factory trained technicians recondition any component that does not meet program standards, or they replace it with only new Ford Motorcraft or Ford Authorized Replacement parts.

Vehicle History Overview Report: You'll definitely know your history when you purchase a Ford CPO vehicle. As part of the 169-point inspection process, a Vehicle History Overview Report is run to identify any vehicle that does not meet Ford Certified Pre-Owned standards.

Roadside Assistance: Roadside assistance is offered for the full duration of the Limited Warranty coverage. That's 24-hours a day, seven days a week, in case of breakdown, blowout or bad weather.

Call Louisburg Ford toll-free 1-877-901-4311 to learn more about the Ford Certified Pre-Owned vehicles currently in-stock. We have several of them on the showroom floor right now!

IT'S HERE.....

2008-10-14T06:57:00.000-07:00

The long anticipated arrival of the 2008 Shelby GT500KR is here...the vehicle arrived yesterday, October 13 at 5 p.m. CST. It is one nice machine...here are some details and photos...

2008 Shelby GT500KR

#633 of 1000

$107,185

Celebrating the 40th Anniversary of the original Shelby Cobra GT500KR, Ford and Shelby collaborate on a new 'King of the Road' Mustang with the 2008 Shelby GT500KR. With only 1,000 KR vehicles scheduled to be produced, Louisburg Ford is excited to have #633 in stock and ready for you! This gorgeous car is being housed in our showroom to ensure it remains in pristine condition until it is delivered to its new owner. Just like its 1968 namesake, the 2008 Ford Shelby GT500KR builds on the strong foundation of the Shelby GT500. Packing 40 more horses under its custom-designed carbon composite hood, the GT500KR is the most powerful production Ford Mustang ever produced!

2008 Ford Shelby GT500KR

Specifications and Design Highlights

5.4-liter supercharged V-8 producing an estimated 540-horsepower and 510 ft.-lbs. of torque.
Ford Racing Power Upgrade Pack featuring revised calibration and cold air intake system.
6-speed manual transmission with 3.73:1 rear axle ratio
Ford Racing performance exhaust system
Unique performance suspension tuning: springs, dampers and stabilizer bars
Shelby-designed 'GT500KR' 20-inch wheels (18-inch version for production)
Ford Racing short-throw shifter and front strut tower brace
Unique carbon composite hood featuring classic Shelby 'KR' design
Front brake cooling ducts
'Shelby' lettering across the front edge of hood and rear decklid
40th Anniversary badges on the front quarter panels
Carroll Shelby signature embroidered headrests and floor mats
Official Shelby CSM 40th Anniversary GT500KR dash plate
DVD based Navigation system

Call Jeff Graham at Louisburg Ford toll-free 1-877-901-4311...all reasonable offers will be acknowledged.

OCTOBER IS TRUCK MONTH!

2008-10-04T06:13:00.000-07:00

After a September to remember it is now October Truck Month at Louisburg Ford!

Now is the time to buy a new 2008 Ford F-Series Truck. Up to $8,000 in rebates available, combined with the Louisburg Ford $50 over factory invoice pricing and you can save up to $12,000 on the purchase of a new truck.

At Louisburg Ford we have a great selection of F-150's as well as Super Duty trucks. If we don't have the exact truck you are looking for we will find it for you!

Not in the market for a new truck? Ford is offering up 0% financing on several models to close out the 2008 model year!

Come out and DRIVE ONE today!

DRIVE ONE!

2008-09-27T07:30:00.000-07:00

Another beautiful Saturday in Louisburg, Kansas! The weather is going to be great today, the area schools (with the exception of Kansas State) are off this week. The Louisburg Cider Mill has Ciderfest 2008 starting today, so come on out to Louisburg and drop in to see the sales staff at Louisburg Ford.

FORD...DRIVE ONE!

Ford is making technological strides, setting records in quality, and continuing to find new ways to go green – all while remaining a leader in safety. From the latest hands-free SYNC system to the most fuel-efficient SUV, you might be surprised to see what’s new at forddriveone.com.

Drive Quality: Big Ideas. Smart Solutions. Outstanding Results.

Drive Green: Fuel Efficiency. Power. Perfect Harmony

Drive Safe: The Worriers. The Warriors. The Safe Haven.

Drive Smart: Techies. Regular Folks. One Big Play Group.

For more info on our commitment to making quality, fuel-efficient, safe and technologically advanced vehicles, visit forddriveone.com

See you soon at Louisburg Ford!

Introducing the 2009 F-150

2008-09-16T06:51:00.000-07:00

Louisburg Ford is one of the first dealerships in the country to have the all new, totally re-designed, 2009 Ford F-150, and we are hosting a special introduction event tonight from 5 p.m. to 7 p.m.

Come out tonight for a special sneak peek before the truck goes on sale. The new 2009 F-150 sets a new standard in the full-size pickup segment with unrivaled capability, unprecedented choice, and a host of smart, game changing features.

Enjoy free food and refreshments while learning about all the features on the new truck. Additionally, Louisburg Ford is one of a limited number of dealerships participating in a national sweepstakes giving away a new 2009 F-150---so make sure you enter when you're here!

If you have any questions about the event please contact Jeff Graham, Internet Sales Manager, toll-free 1-877-901-4311.

See you tonight!

Rain comes and goes but Louisburg Ford is offering great deals!

2008-09-13T08:03:00.000-07:00

It's college football gameday at Louisburg Ford. A tough loss for the Jayhawks last night in a close game. The rain is going to come and go today, but don't let that stop you from coming out to Louisburg Ford. There has never been a better time to get into a new Ford vehicle and save lots of money in the process.

Since our Year End Clearance post yesterday Ford has announced additional rebates on 2008 and 2009 models. Call us toll-free 1-877-901-4311 or just drop in and ask any of the sales managers for details.

Good luck to your favorite college team today!

2008-09-12T12:03:00.000-07:00

What's new at Louisburg Ford today...well, the rain finally stopped and the Ford Model Year Clearance continues to roll on!

Ford is ready to move some vehicles and has just announced total rebates of up to $7,500! Combine this savings with the Louisburg Ford $50 over factory invoice pricing and you can literally save thousands and thousands off a new Ford vehicle. Don't miss your chance for huge savings on all these incredible vehicles!

In September you can take advantage of 0% financing for up to 72 months and $1,000 in bonus cash on the 2008 Ford Edge!

0% is available for up to 72 months in lieu of rebates on the 2008 Expedition as well.

2008 Model Year Clearance

Taurus...up to $4,500 in total cash back
Taurus X...up to $4,000 in total cash back
Mustang...up to $5,000 in total cash back
Sport Trac...up to $4,500 in total cash back
Explorer...up to $6,000 in total cash back
Expedition...up to $6,750 in total cash back
F-150 Regular Cab...up to $6,500 in total cash back
F-150 SuperCab...up to $7,500 in total cash back
F-150 Supercrew...up to $7,500 in total cash back
F-250/F-350 Gas engine...up to $5,500 in total cash back
F-250/F-350 Diesel engine...up to $6,500 in total cash back

Disclaimer: All pricing/rebates/incentives are subject to change without notice and require approved credit/eligibility, bonus cash may require financing with Ford Motor Credit Company or may have addtional qualifiers. Shelby and Bullitt Mustang models are excluded from the cash back.

*Ford FT, Escape Hybrid, Mustang GT500, Mustang GT500KR, Bullitt Mustang and Mustang Shelby GT are excluded from $50 over invoice pricing due to limited production.

Welcome to the Louisburg Ford Dashboard

2008-09-08T11:48:00.000-07:00

Welcome to the Louisburg Ford blog titled the Louisburg Ford Dashboard. This blog will be a location to easily find out what's new at Louisburg Ford. For those of you that don't know about Louisburg Ford please read on...for those of you in the know, please check back often for new posts.

The Louisburg Ford Story...

Louisburg Ford is family owned and operated. John and Jason Gudenkauf take great pride in providing an auto industry experience unlike any other. Our team at Louisburg Ford will make your experience an enjoyable one whether you are a first time customer or one of our many repeat customers. We’ve been selling cars and trucks the same way for almost 30 years, Come in and “experience the Louisburg Ford difference!”

Price is important, but so is how you are treated before, during and after the sale. As a testament to our First-Class customer service, Louisburg Ford has been awarded the prestigious Ford Motor Company President's Award six of the last 10 years.

NEW VEHICLES--$50 OVER FACTORY INVOICE!
The way we sell cars and trucks is very different from any other dealership. We sell EVERYTHING at $50 over Factory Invoice* and we pass all available rebates and incentives along to you!

What is factory invoice? Invoice is what we pay Ford when the vehicle is built we add $50 to that price and then pass the rebates on to you for your sales price. We will not try to sell you the vehicle at MSRP (sticker price), thousands of dollars higher than invoice. We will not sell you at some random price lower than MSRP, leaving you unsure how good of a deal you are really getting. You don’t have to negotiate or qualify for the price, everyone gets the same “no hassle” price, $50 over Factory Invoice. You are buying at COST plus $50 and you know the next person is paying the same low price!

PRE-OWNED VEHICLES
Louisburg Ford is constantly adding inventory to the already great selection of pre-owned cars and trucks. We set high standards for the quality of pre-owned cars and trucks that we stock. We don’t just stock anything all our pre-owned inventory must meet our stringent requirements, unlike many dealers.

All the pre-owned vehicles have undergone a thorough inspection from our service department before being priced for sale. We have a great selection of value priced Ford factory program vehicles, trade-in and Ford Certified pre-owned cars and trucks.

Open 24 Hours a Day online at www.louisburgford.com

"EXPERIENCE THE DIFFERENCE!"